Home Feature ArenaFlowers – The UK’s #1 rated ethical florist

ArenaFlowers – The UK’s #1 rated ethical florist


Arena Flowers is a flower and gifts retailer based in the United Kingdom. Arena Flowers’ first website was launched in 2006. Arena Flowers is an e-commerce company that sells flowers originating from England, the Netherlands and Africa as well as through bilateral fulfilment agreements worldwide.

Arena Flowers, based in Park Royal in London, was launched in August 2006 by William Wynne and Steven France. France and Wynne are friends from the University of Oxford.

From inception Arena Flowers supplied ethically produced flowers. Arena was the first UK member of Fair Flowers Fair Plants, an important ethical flowers standard, in 2008 Arena Flowers won the IMRGËs Online Green Awards for small retailers and, in 2013, Arena Flowers was formally accredited as a Fairtrade UK flower supplier (as of February 2014, one of only 8 UK organisations to be so accredited.

Arena Flowers is one of only two specialist UK florists with a Fairtrade certification.In 2020 the company came top of the Good Shopping Guide’s comparison table of ethical flower delivery companies with a 100% rating, and was rated number one by Country Living UK for ethical flower deliver services.Arena Flowers has a Butterfly Mark from Positive Luxury, which is a third-party accreditation mark that recognises that the brand meets the highest standards of verified innovation and environmental performance, based on their use of environmentally friendly packaging, energy efficiency, and worker’s welfare programmes.

Since 2017, Arena Flowers has used no single-use plastic in packaging, optimized Arena Flowers‘ logistics solutions to save resources and reduce emissions, planted two trees per order (over one million and counting), and pioneered the industry’s first closed-loop waste system. These initiatives have earned Arena Flowers a perfect score of 100/100 on the Ethical Company Index over the past three years, but Arena Flowers is determined to grow into an even bigger force.

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